Ensuring your property has a dedicated curbside option can help to increase your digital sales.
Target beat every analyst prediction regarding its latest quarterly earnings with its online business experiencing robust growth to the tune of 700%. What is really exceptional here is that Target fulfills its eCommerce primarily from stores (reports a few months ago cited around 80%).
By having the option of curbside pick up, Target is a shining example of how traditional retail can leverage their brick and mortar infrastructure while still having a digital impact. There are a lot of benefits to fulfill from the store, both when it comes to cost control as well as customer experience.